Course Description

The concepts and skills associated with this program can benefit students interested in nearly all career paths. This course explores finance, marketing, management, entrepreneurship, accounting, communications and business technology. To gain real-world understanding, students will have the opportunity to work with businesses and organizations to put to work the skills learned in the classroom. Students will create their own products and services and learn how to successfully market them. Students will also create their own business, complete with a business plan, marketing plan, and financial information. Pathway: Business Management, Marketing and Technology 

Colleges for Articulation 

West Shore Community College, Ferris State University, Baker College - Muskegon, Kirkland Community College, Alpena Community College 

Potential Careers

  • Marketing Director 
  • Business Manager 
  • Advertising Executive
  • Public Relations Manager
  • Digital/Internet Marketing Specialist
  • Social Media Manager
  • Sports & Entertainment Marketer
  • Entrepreneur
  • Business Owner

Course Considerations

  • Basic Math
  • Basic Writing
  • Interpersonal Communications
  • Basic Computer skills
  • Ability to be flexible (many changes very often)
  • Willingness to learn, investigate and troubleshoot problems with a great deal of focus (see things through to completion)